It started with one pair, and a promise.
Before SHALLSHOES was a website, or a workshop, or 74 parcels shipped across the world — it was one woman's idea that footwear for women could be beautiful, comfortable, and made with care.
I didn't want to build just another shoe brand. I wanted every woman who wore SHALLSHOES to feel like the pair was made for her — because in our workshop, it truly was.
I started SHALLSHOES because I kept noticing the same gap: women's footwear that was either well-made or well-priced, rarely both, and rarely designed with real comfort in mind. I wanted to close that gap myself, starting small, with a workshop, a handful of skilled hands, and a lot of patience.
Today, as Founder, Chairman, and Executive Officer, I still walk through our workshop before every big shipment. Every sandal, heel, flat, and chappal that leaves our hands carries the same standard I set on day one — genuine material, honest craftsmanship, and a fair price.
From one workshop bench to doorsteps abroad.
SHALLSHOES has grown one careful decision at a time — never rushed, always handmade.
An idea, born from a gap in the market
Faiza saw too many women choosing between style, comfort, and price. SHALLSHOES began as an answer to that trade-off — footwear that shouldn't ask women to compromise.
Building the workshop, one skilled hand at a time
Rather than outsource to a factory line, SHALLSHOES built its own workshop — bringing in skilled artisans who cut, stitch, and finish every pair by hand, using genuine, carefully sourced material.
Taking the brand online
SHALLSHOES opened its doors online — sharing handcrafted sandals, heels, flats, and traditional footwear with customers across Pakistan through a growing digital storefront and social presence.
74 orders, shipped worldwide
What began as a local workshop now ships beyond Pakistan's borders — 74 orders delivered internationally and counting, reaching customers across the USA, Canada, UK, Europe, Australia, and the Middle East.
Still handmade, still growing
SHALLSHOES today is led by a small, dedicated team — Faiza at the helm — still making every pair by hand in the same workshop spirit it started with.
The standards Faiza built the brand on
Four principles that haven't changed since the first pair left the workshop.
Comfort First
Designed to be worn all day — every occasion, every step, without compromise.
Honest Craftsmanship
Genuine, full-grain material and hand-finished construction — no shortcuts, ever.
Confidence in Every Step
Fashionable designs for every occasion, so every woman can step out feeling her best.
Fair, Always
Quality footwear at a price that respects the customer as much as the craft.
"We're not the biggest shoe brand — we're just the one that still makes every pair by hand, and means it."